RESEARCH
The Value of Staff Customer Contact
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VIEWPOINT
Building Brands for the Future
Kellogg School of Management’s Tim Calkins on brands and brand management in our hyperconnected age
RESEARCH
Smart Products Vs a Meaningful Life
The psychology behind smart product adoption and outsourcing tasks to focus on the meaningful
VIEWPOINT
Better Key-Account Relationships
Four tips for key-account salespeople ...and one for their customers!
RESOURCE
Customer Focused Insights
6 research-based articles from Kellogg’s marketing savvy thought-leaders
NEWS
Strategic Marketing Analytics
From data-driven insight to customer-centric action – improve your marketing strategy
VIEWPOINT
Big Data – Beyond the Hype
A lean approach to data science: introducing ESADE’s ‘Big Data and Analytics Canvas’
RESEARCH
From Rumour to Fact - A Question of Certainty
Lessons on managing communications more effectively from Apple and McDonalds
