VIEWPOINT
Building Brands for the Future
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RESEARCH
Smart Products Vs a Meaningful Life
The psychology behind smart product adoption and outsourcing tasks to focus on the meaningful
NEWS
Mastering Sales Leadership
Schulich helps senior executives master the critical-thinking skills and strategies required at the forefront of sales leadership
EVENT
Innovation in the Luxury Market
WBS’s Luxury and Innovation Hub explores the evolution of digital and experiential luxury for the new generation
VIEWPOINT
Vermeer’s Blue Ocean Thinking
A strategy to differentiate your business in the market and create spaces for ‘blue’ growth
WHITE PAPER
Data-Driven Marketing Strategies
Leverage data analytics to win customers, keep them, and deliver a strong ROI
WEBINAR
Will 1 in 3 CMOs Be Fired this Year?
Join Oxford Saïd Prof Andrew Stephen's Webinar on the Future of Marketing – Monday, 6 February - to dig into the basis for this bold claim
RESEARCH
Customer Focused Retail Strategy
Understanding customer decision making to inform markdown management
VIEWPOINT
5 Enablers of Big Data Driven Strategy Execution
Businesses access vast amounts of data but struggle to use it to execute strategy - yet in theory, the possibilities are endless, says Darden School of Business professor Raj Venkatesan
VIEWPOINT
Who Should Lead Digital Innovation: CMOs or COIs?
Digital transformation is happening and companies need to sort out how they will operate
VIEWPOINT
Marketing Mentors Needed to Develop Talent
Alan Middleton and David Kincaid on why markteers should stand on the shoulders giants
VIEWPOINT
The Art of Managing Reputational Risk
A company’s reputation is the most valuable asset that a company possesses, and yet, Tuck's Professor Paul Argenti says, many companies put their reputations at risk through activities or communications that don’t align with their stated values.
VIEWPOINT
Brands: Managing Your Most Valuable Asset
Wharton's marketing professor Barbara Kahn explains the strategic value of innovative brand management.
