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RESEARCH

Smart Products versus Meaningful Life

The psychology behind smart product adoption and outsourcing tasks to focus on the meaningful

VIEWPOINT

Functionalization: A Key to Survival

VIEWPOINT

A Hybrid Digital Strategy Is Key

NEWS

Mastering Sales Leadership

VIEWPOINT

Better Key-Account Relationships

Four tips for key-account salespeople ...and one for their customers!

WHITE PAPER

Communicating to Influence Reputation

VIEWPOINT

6 Drivers of Brand Desire

EVENT

Innovation in the Luxury Market

WBS’s Luxury and Innovation Hub explores the evolution of digital and experiential luxury for the new generation

RESOURCE

Customer Focused Insights

VIEWPOINT

Servitization A Model for Growth

VIEWPOINT

Vermeer’s Blue Ocean Thinking

VIEWPOINT

Data Analysis – It’s a Human Issue

How selecting appropriate data to provide 'business' answers is a human responsibility

NEWS

Strategic Marketing Analytics

RESEARCH

Value Creation from Big Data

WHITE PAPER

Data-Driven Marketing Strategies

Leverage data analytics to win customers, keep them, and deliver a strong ROI

RESEARCH

The Power of Compliments

VIEWPOINT

Digital’s Commercial Imperative

WEBINAR

Will 1 in 3 CMOs Be Fired this Year?

VIEWPOINT

Big Data – Beyond the Hype

A lean approach to data science: introducing ESADE’s ‘Big Data and Analytics Canvas’

NEWS

Mastering Marketing and Sales

RESEARCH

Endorsements on Social Media

RESEARCH

Customer Focused Retail Strategy

Understanding customer decision making to inform markdown management

RESEARCH

CEO Activism and the Bottom Line

RESEARCH

When Customers See CSR as a Negative

VIEWPOINT

5 Enablers of Big Data Driven Strategy Execution

BOOK REVIEW

Digital Transformation and the Human Touch

Steven van Belleghem’s ‘When Digital Becomes Human’

RESEARCH

Social Media Spending Soars, Results Less So

VIEWPOINT

3 Commandments for Customer Engagement

VIEWPOINT

Who Should Lead Digital Innovation: CMOs or COIs?

Digital transformation is happening and companies need to sort out how they will operate

CORPORATE PRACTICE

Building Innovative and Customer Centric Leaders

VIEWPOINT

A Conversation with Marion Debruyne

VIEWPOINT

Marketing Mentors Needed to Develop Talent

VIEWPOINT

5 HR Strategies for Customer Service Excellence

VIDEO

Servitization Comes to Staffordshire

VIDEO

Big Data – What’s It All About?

Volume, Variety, Velocity and Veracity

VIEWPOINT

Predictive Analytics – The Future for Retail

RESEARCH

Corporate Reputation Management and Measurement

VIEWPOINT

The Art of Managing Reputational Risk

VIEWPOINT

Are You Competing in the Reputation Economy?

"Reputation... oft got without merit and lost without deserving”

RESEARCH

Great Customer Experiences

VIEWPOINT

The Sad Demise of the Chief Marketing Officer

VIEWPOINT

Brands: Managing Your Most Valuable Asset

Wharton's marketing professor Barbara Kahn explains the strategic value of innovative brand management.

RESEARCH

From Rumour to Fact - A Question of Certainty

VIEWPOINT

The End of Budgets and Plans

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