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NEWS
Mastering Sales Leadership
Schulich helps senior executives master the critical-thinking skills and strategies required at the forefront of sales leadership
VIEWPOINT
6 Drivers of Brand Desire
Be authentic and unexpected – being predictable can kill your brand desire
VIEWPOINT
Vermeer’s Blue Ocean Thinking
A strategy to differentiate your business in the market and create spaces for ‘blue’ growth
RESEARCH
Value Creation from Big Data
4 capabilities companies need to harness big data to create value
WEBINAR
Will 1 in 3 CMOs Be Fired this Year?
Join Oxford Saïd Prof Andrew Stephen's Webinar on the Future of Marketing – Monday, 6 February - to dig into the basis for this bold claim
VIEWPOINT
5 Enablers of Big Data Driven Strategy Execution
Businesses access vast amounts of data but struggle to use it to execute strategy - yet in theory, the possibilities are endless, says Darden School of Business professor Raj Venkatesan
VIEWPOINT
3 Commandments for Customer Engagement
Using customer feedback to improve products and services - says IMD President Dominique Turpin
VIEWPOINT
Marketing Mentors Needed to Develop Talent
Alan Middleton and David Kincaid on why markteers should stand on the shoulders giants
VIDEO
Servitization Comes to Staffordshire
A business model based on selling a package of product and services
VIEWPOINT
The Art of Managing Reputational Risk
A company’s reputation is the most valuable asset that a company possesses, and yet, Tuck's Professor Paul Argenti says, many companies put their reputations at risk through activities or communications that don’t align with their stated values.
VIEWPOINT
The Sad Demise of the Chief Marketing Officer
An alarming trend in companies that claim to put the customer first
