The psychology behind smart product adoption and outsourcing tasks to focus on the meaningful
Four tips for key-account salespeople ...and one for their customers!
WBS’s Luxury and Innovation Hub explores the evolution of digital and experiential luxury for the new generation
How selecting appropriate data to provide 'business' answers is a human responsibility
Leverage data analytics to win customers, keep them, and deliver a strong ROI
A lean approach to data science: introducing ESADE’s ‘Big Data and Analytics Canvas’
Understanding customer decision making to inform markdown management
Steven van Belleghem’s ‘When Digital Becomes Human’
Digital transformation is happening and companies need to sort out how they will operate
Applying actionable intelligence
Volume, Variety, Velocity and Veracity
"Reputation... oft got without merit and lost without deserving”
Wharton's marketing professor Barbara Kahn explains the strategic value of innovative brand management.
IEDP © 2016 All rights reserved.