Kellogg School of Management’s Tim Calkins on brands and brand management in our hyperconnected age
The move away from marketing ‘products’ towards marketing ‘functions’ is a move to business sustainability
Four tips for key-account salespeople ...and one for their customers!
6 research-based articles from Kellogg’s marketing savvy thought-leaders
How selecting appropriate data to provide 'business' answers is a human responsibility
How to Use Positive Feedback to Motivate Staff as Well as Customers
A lean approach to data science: introducing ESADE’s ‘Big Data and Analytics Canvas’
Should CEOs Speak Out on Social Issues?
Steven van Belleghem’s ‘When Digital Becomes Human’
Owens Corning develop a custom program with UNC Executive Development
Applying actionable intelligence
In a recent article, Indian School of Business’ Professor Galit Shmuéli explains the value of and methodology behind ‘predictive analytics’.
"Reputation... oft got without merit and lost without deserving”
Lessons on managing communications more effectively from Apple and McDonalds
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