St Gallen study shows how employee customer contact, supported by transformational leadership, drives organizational performance
RSM Masterclass explores the widening role for communication professionals in the evolving new media landscape
The move away from marketing ‘products’ towards marketing ‘functions’ is a move to business sustainability
Be authentic and unexpected – being predictable can kill your brand desire
How manufacturers are adding value by adding services
4 capabilities companies need to harness big data to create value
Don’t assume that all of your customers see the benefits of your corporate social responsibility initiatives; some only see the costs.
In a recent article, Indian School of Business’ Professor Galit Shmuéli explains the value of and methodology behind ‘predictive analytics’.
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