Kellogg School of Management’s Tim Calkins on brands and brand management in our hyperconnected age
The psychology behind smart product adoption and outsourcing tasks to focus on the meaningful
Four tips for key-account salespeople ...and one for their customers!
6 research-based articles from Kellogg’s marketing savvy thought-leaders
From data-driven insight to customer-centric action – improve your marketing strategy
A lean approach to data science: introducing ESADE’s ‘Big Data and Analytics Canvas’
Lessons on managing communications more effectively from Apple and McDonalds