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The Value of Staff Customer Contact

St Gallen study shows how employee customer contact, supported by transformational leadership, drives organizational performance

RESEARCH

Avoiding a Social Media Firestorm

VIEWPOINT

How B2B Marketing is Learning from B2C

VIEWPOINT

Building Brands for the Future

NEWS

Communications in the Era of Fake News

RSM Masterclass explores the widening role for communication professionals in the evolving new media landscape

NEWS

Strategic Marketing for the Digital Age

RESEARCH

Smart Products Vs a Meaningful Life

VIEWPOINT

Functionalization: A Key to Survival

The move away from marketing ‘products’ towards marketing ‘functions’ is a move to business sustainability

VIEWPOINT

A Hybrid Digital Strategy Is Key

NEWS

Mastering Sales Leadership

VIEWPOINT

Better Key-Account Relationships

VIEWPOINT

6 Drivers of Brand Desire

Be authentic and unexpected – being predictable can kill your brand desire

EVENT

Innovation in the Luxury Market

RESOURCE

Customer Focused Insights

VIEWPOINT

Servitization A Model for Growth

How manufacturers are adding value by adding services

VIEWPOINT

Vermeer’s Blue Ocean Thinking

VIEWPOINT

Data Analysis – It’s a Human Issue

NEWS

Strategic Marketing Analytics

RESEARCH

Value Creation from Big Data

4 capabilities companies need to harness big data to create value

RESEARCH

The Power of Compliments

VIEWPOINT

Big Data – Beyond the Hype

RESEARCH

When Customers See CSR as a Negative

Don’t assume that all of your customers see the benefits of your corporate social responsibility initiatives; some only see the costs.

BOOK REVIEW

Digital Transformation and the Human Touch

VIEWPOINT

A Conversation with Marion Debruyne

VIEWPOINT

5 HR Strategies for Customer Service Excellence

VIEWPOINT

Predictive Analytics – The Future for Retail

In a recent article, Indian School of Business’ Professor Galit Shmuéli explains the value of and methodology behind ‘predictive analytics’.

VIEWPOINT

The Sad Demise of the Chief Marketing Officer

RESEARCH

From Rumour to Fact - A Question of Certainty

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