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VIEWPOINT
6 Drivers of Brand Desire
Be authentic and unexpected – being predictable can kill your brand desire
RESEARCH
Value Creation from Big Data
4 capabilities companies need to harness big data to create value
VIEWPOINT
Digital’s Commercial Imperative
4 Principles of Digital Transformation: Customer Experience, Innovation, Collaboration, and Co-creation
RESEARCH
When Customers See CSR as a Negative
Don’t assume that all of your customers see the benefits of your corporate social responsibility initiatives; some only see the costs.
VIEWPOINT
3 Commandments for Customer Engagement
Using customer feedback to improve products and services - says IMD President Dominique Turpin
VIDEO
Servitization Comes to Staffordshire
A business model based on selling a package of product and services
RESEARCH
Corporate Reputation Management and Measurement
An analytic model to measure the links between reputation, stakeholder trust, and future conduct
VIEWPOINT
The Sad Demise of the Chief Marketing Officer
An alarming trend in companies that claim to put the customer first
