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Avoiding a Social Media Firestorm
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NEWS
Communications in the Era of Fake News
RSM Masterclass explores the widening role for communication professionals in the evolving new media landscape
VIEWPOINT
Functionalization: A Key to Survival
The move away from marketing ‘products’ towards marketing ‘functions’ is a move to business sustainability
VIEWPOINT
6 Drivers of Brand Desire
Be authentic and unexpected – being predictable can kill your brand desire
RESEARCH
Value Creation from Big Data
4 capabilities companies need to harness big data to create value
RESEARCH
When Customers See CSR as a Negative
Don’t assume that all of your customers see the benefits of your corporate social responsibility initiatives; some only see the costs.
VIEWPOINT
Predictive Analytics – The Future for Retail
In a recent article, Indian School of Business’ Professor Galit Shmuéli explains the value of and methodology behind ‘predictive analytics’.
