Why your company needs a hybrid online-offline strategy to win the digital disruption battle
Be authentic and unexpected – being predictable can kill your brand desire
How manufacturers are adding value by adding services
4 capabilities companies need to harness big data to create value
4 Principles of Digital Transformation: Customer Experience, Innovation, Collaboration, and Co-creation
The pros and cons of paid endorsements on social media
Don’t assume that all of your customers see the benefits of your corporate social responsibility initiatives; some only see the costs.
Using customer feedback to improve products and services - says IMD President Dominique Turpin
Dean of Vlerick Business School
A business model based on selling a package of product and services
An analytic model to measure the links between reputation, stakeholder trust, and future conduct
An alarming trend in companies that claim to put the customer first
Pushing at the margins of what is possible
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