NEWS
Communications in the Era of Fake News
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VIEWPOINT
Functionalization: A Key to Survival
The move away from marketing ‘products’ towards marketing ‘functions’ is a move to business sustainability
VIEWPOINT
Better Key-Account Relationships
Four tips for key-account salespeople ...and one for their customers!
RESOURCE
Customer Focused Insights
6 research-based articles from Kellogg’s marketing savvy thought-leaders
VIEWPOINT
Data Analysis – It’s a Human Issue
How selecting appropriate data to provide 'business' answers is a human responsibility
RESEARCH
The Power of Compliments
How to Use Positive Feedback to Motivate Staff as Well as Customers
VIEWPOINT
Big Data – Beyond the Hype
A lean approach to data science: introducing ESADE’s ‘Big Data and Analytics Canvas’
BOOK REVIEW
Digital Transformation and the Human Touch
Steven van Belleghem’s ‘When Digital Becomes Human’
CORPORATE PRACTICE
Building Innovative and Customer Centric Leaders
Owens Corning develop a custom program with UNC Executive Development
VIEWPOINT
Predictive Analytics – The Future for Retail
In a recent article, Indian School of Business’ Professor Galit Shmuéli explains the value of and methodology behind ‘predictive analytics’.
VIEWPOINT
Are You Competing in the Reputation Economy?
"Reputation... oft got without merit and lost without deserving”
RESEARCH
From Rumour to Fact - A Question of Certainty
Lessons on managing communications more effectively from Apple and McDonalds
