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VIEWPOINT

A Hybrid Digital Strategy Is Key

Why your company needs a hybrid online-offline strategy to win the digital disruption battle

PROGRAM NEWS

Mastering Sales Leadership

VIEWPOINT

Better Key-Account Relationships

WHITE PAPER

Communicating to Influence Reputation

VIEWPOINT

6 Drivers of Brand Desire

Be authentic and unexpected – being predictable can kill your brand desire

EVENT

Innovation in the Luxury Market

RESOURCE

Customer Focused Insights

VIEWPOINT

Servitization A Model for Growth

How manufacturers are adding value by adding services

VIEWPOINT

Vermeer’s Blue Ocean Thinking

VIEWPOINT

Data Analysis – It’s a Human Issue

PROGRAM NEWS

Strategic Marketing Analytics

RESEARCH

Value Creation from Big Data

4 capabilities companies need to harness big data to create value

WHITE PAPER

Data-Driven Marketing Strategies

RESEARCH

The Power of Compliments

VIEWPOINT

Digital’s Commercial Imperative

4 Principles of Digital Transformation: Customer Experience, Innovation, Collaboration, and Co-creation

WEBINAR

Will 1 in 3 CMOs Be Fired this Year?

VIEWPOINT

Big Data – Beyond the Hype

PROGRAM NEWS

Mastering Marketing and Sales

RESEARCH

Endorsements on Social Media

The pros and cons of paid endorsements on social media

RESEARCH

Customer Focused Retail Strategy

RESEARCH

CEO Activism and the Bottom Line

RESEARCH

When Customers See CSR as a Negative

Don’t assume that all of your customers see the benefits of your corporate social responsibility initiatives; some only see the costs.

VIEWPOINT

5 Enablers of Big Data Driven Strategy Execution

BOOK REVIEW

Digital Transformation and the Human Touch

RESEARCH

Social Media Spending Soars, Results Less So

VIEWPOINT

3 Commandments for Customer Engagement

Using customer feedback to improve products and services - says IMD President Dominique Turpin

VIEWPOINT

Who Should Lead Digital Innovation: CMOs or COIs?

CORPORATE PRACTICE

Building Innovative and Customer Centric Leaders

VIEWPOINT

Marketing Mentors Needed to Develop Talent

BOOK REVIEW

Ways to Get Business Results from Big Data

VIEWPOINT

5 HR Strategies for Customer Service Excellence

VIDEO

Servitization Comes to Staffordshire

A business model based on selling a package of product and services

VIDEO

Big Data – What’s It All About?

VIEWPOINT

Predictive Analytics – The Future for Retail

RESEARCH

Corporate Reputation Management and Measurement

An analytic model to measure the links between reputation, stakeholder trust, and future conduct

VIEWPOINT

The Art of Managing Reputational Risk

VIEWPOINT

Are You Competing in the Reputation Economy?

RESEARCH

Great Customer Experiences

VIEWPOINT

The Sad Demise of the Chief Marketing Officer

An alarming trend in companies that claim to put the customer first

VIEWPOINT

Brands: Managing Your Most Valuable Asset

RESEARCH

From Rumour to Fact - A Question of Certainty

VIEWPOINT

The End of Budgets and Plans

Pushing at the margins of what is possible


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