NEWS
Strategic Marketing for the Digital Age
ARTICLE SEARCH
Discover, Develop, Research, Learn
FILTER ARTICLE TYPE
FILTER TOPIC
FILTER BY PROVIDER
- Ashridge Executive Education, Hult International Business School
- Aston Business School Centre for Executive Development
- Cambridge Judge Business School, Executive Education
- Cass Business School
- Center for Creative Leadership (CCL®)
- Columbia Business School Executive Education
- Cranfield School of Management
- Darden Executive Education
- Duke University’s Fuqua School of Business, Duke Executive Education
- Emerging World
- Emlyon Business School Executive Development
- Emory Executive Education – Goizueta Business School, Emory University
- ESADE Business School
- FT | IE Corporate Learning Alliance
- GAIA Insights
- Georgetown McDonough School of Business
- HEC Paris
- Henley Business School
- IESE Business School
- IMD
- INSEAD
- Kellogg School of Management, Northwestern University
- London Business School
- Management Centre Europe (MCE)
- Michigan Ross School of Business, University of Michigan
- MIT Sloan Executive Education, MIT Sloan School of Management
- Rotman School of Management, University of Toronto
- RSM - Rotterdam School of Management
- Saïd Business School, University of Oxford
- Schulich Executive Education Center, Schulich School of Business, York University
- The Wharton School, University of Pennsylvania
- UBC Sauder School of Business
- University of Bath
- University of St. Gallen, Executive School of Management, Technology and Law
- Vanderbilt Executive Education
- Warwick Business School (WBS)
VIEWPOINT
A Hybrid Digital Strategy Is Key
Why your company needs a hybrid online-offline strategy to win the digital disruption battle
WHITE PAPER
Communicating to Influence Reputation
Henley’s ‘Channel Strategy Model’ shows how to optimise value from third party influencers
NEWS
Strategic Marketing Analytics
From data-driven insight to customer-centric action – improve your marketing strategy
VIEWPOINT
Digital’s Commercial Imperative
4 Principles of Digital Transformation: Customer Experience, Innovation, Collaboration, and Co-creation
RESEARCH
When Customers See CSR as a Negative
Don’t assume that all of your customers see the benefits of your corporate social responsibility initiatives; some only see the costs.
RESEARCH
Corporate Reputation Management and Measurement
An analytic model to measure the links between reputation, stakeholder trust, and future conduct
RESEARCH
Great Customer Experiences
Designing experiential services so customers remember the best parts
