RSM Masterclass explores the widening role for communication professionals in the evolving new media landscape
Why your company needs a hybrid online-offline strategy to win the digital disruption battle
Henley’s ‘Channel Strategy Model’ shows how to optimise value from third party influencers
How manufacturers are adding value by adding services
From data-driven insight to customer-centric action – improve your marketing strategy
4 Principles of Digital Transformation: Customer Experience, Innovation, Collaboration, and Co-creation
Developing sales and marketing executives fit for the future
Don’t assume that all of your customers see the benefits of your corporate social responsibility initiatives; some only see the costs.
Does the Emperor have any clothes?
Dean of Vlerick Business School
Insights from Singapore Airlines
An analytic model to measure the links between reputation, stakeholder trust, and future conduct
Designing experiential services so customers remember the best parts
Pushing at the margins of what is possible
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