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RESEARCH

Avoiding a Social Media Firestorm

A recent study offers insights for detecting, preventing and mitigating online firestorms

VIEWPOINT

How B2B Marketing is Learning from B2C

VIEWPOINT

Building Brands for the Future

NEWS

Communications in the Era of Fake News

NEWS

Strategic Marketing for the Digital Age

Michigan Ross program to future-proof B-to-B and B-to-C marketing strategies

RESEARCH

Smart Products Vs a Meaningful Life

VIEWPOINT

Functionalization: A Key to Survival

VIEWPOINT

A Hybrid Digital Strategy Is Key

Why your company needs a hybrid online-offline strategy to win the digital disruption battle

NEWS

Mastering Sales Leadership

VIEWPOINT

Better Key-Account Relationships

WHITE PAPER

Communicating to Influence Reputation

VIEWPOINT

6 Drivers of Brand Desire

Be authentic and unexpected – being predictable can kill your brand desire

EVENT

Innovation in the Luxury Market

RESOURCE

Customer Focused Insights

VIEWPOINT

Servitization A Model for Growth

How manufacturers are adding value by adding services

VIEWPOINT

Vermeer’s Blue Ocean Thinking

VIEWPOINT

Data Analysis – It’s a Human Issue

NEWS

Strategic Marketing Analytics

RESEARCH

Value Creation from Big Data

4 capabilities companies need to harness big data to create value

WHITE PAPER

Data-Driven Marketing Strategies

RESEARCH

The Power of Compliments

VIEWPOINT

Digital’s Commercial Imperative

4 Principles of Digital Transformation: Customer Experience, Innovation, Collaboration, and Co-creation

WEBINAR

Will 1 in 3 CMOs Be Fired this Year?

VIEWPOINT

Big Data – Beyond the Hype

NEWS

Mastering Marketing and Sales

RESEARCH

Endorsements on Social Media

The pros and cons of paid endorsements on social media

RESEARCH

Customer Focused Retail Strategy

RESEARCH

CEO Activism and the Bottom Line

RESEARCH

When Customers See CSR as a Negative

Don’t assume that all of your customers see the benefits of your corporate social responsibility initiatives; some only see the costs.

VIEWPOINT

5 Enablers of Big Data Driven Strategy Execution

BOOK REVIEW

Digital Transformation and the Human Touch

RESEARCH

Social Media Spending Soars, Results Less So

VIEWPOINT

Who Should Lead Digital Innovation: CMOs or COIs?

Digital transformation is happening and companies need to sort out how they will operate

VIEWPOINT

A Conversation with Marion Debruyne

BOOK REVIEW

Ways to Get Business Results from Big Data

VIDEO

Servitization Comes to Staffordshire

VIEWPOINT

Predictive Analytics – The Future for Retail

RESEARCH

Corporate Reputation Management and Measurement

VIEWPOINT

The Art of Managing Reputational Risk

A company’s reputation is the most valuable asset that a company possesses, and yet, Tuck's Professor Paul Argenti says, many companies put their reputations at risk through activities or communications that don’t align with their stated values.

RESEARCH

Great Customer Experiences

VIEWPOINT

The Sad Demise of the Chief Marketing Officer

RESEARCH

From Rumour to Fact - A Question of Certainty

Lessons on managing communications more effectively from Apple and McDonalds

VIEWPOINT

The End of Budgets and Plans

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