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VIEWPOINT

Building Brands for the Future

Kellogg School of Management’s Tim Calkins on brands and brand management in our hyperconnected age

NEWS

Communications in the Era of Fake News

NEWS

Strategic Marketing for the Digital Age

RESEARCH

Smart Products Vs a Meaningful Life

VIEWPOINT

Functionalization: A Key to Survival

The move away from marketing ‘products’ towards marketing ‘functions’ is a move to business sustainability

VIEWPOINT

A Hybrid Digital Strategy Is Key

NEWS

Mastering Sales Leadership

VIEWPOINT

Better Key-Account Relationships

Four tips for key-account salespeople ...and one for their customers!

WHITE PAPER

Communicating to Influence Reputation

VIEWPOINT

6 Drivers of Brand Desire

EVENT

Innovation in the Luxury Market

RESOURCE

Customer Focused Insights

6 research-based articles from Kellogg’s marketing savvy thought-leaders

VIEWPOINT

Servitization A Model for Growth

VIEWPOINT

Vermeer’s Blue Ocean Thinking

VIEWPOINT

Data Analysis – It’s a Human Issue

How selecting appropriate data to provide 'business' answers is a human responsibility

NEWS

Strategic Marketing Analytics

RESEARCH

Value Creation from Big Data

WHITE PAPER

Data-Driven Marketing Strategies

RESEARCH

The Power of Compliments

How to Use Positive Feedback to Motivate Staff as Well as Customers

VIEWPOINT

Digital’s Commercial Imperative

WEBINAR

Will 1 in 3 CMOs Be Fired this Year?

VIEWPOINT

Big Data – Beyond the Hype

A lean approach to data science: introducing ESADE’s ‘Big Data and Analytics Canvas’

NEWS

Mastering Marketing and Sales

RESEARCH

Endorsements on Social Media

RESEARCH

Customer Focused Retail Strategy

RESEARCH

CEO Activism and the Bottom Line

Should CEOs Speak Out on Social Issues?

RESEARCH

When Customers See CSR as a Negative

VIEWPOINT

5 Enablers of Big Data Driven Strategy Execution

BOOK REVIEW

Digital Transformation and the Human Touch

Steven van Belleghem’s ‘When Digital Becomes Human’

RESEARCH

Social Media Spending Soars, Results Less So

VIEWPOINT

3 Commandments for Customer Engagement

VIEWPOINT

Who Should Lead Digital Innovation: CMOs or COIs?

CORPORATE PRACTICE

Building Innovative and Customer Centric Leaders

Owens Corning develop a custom program with UNC Executive Development

VIEWPOINT

A Conversation with Marion Debruyne

VIEWPOINT

Marketing Mentors Needed to Develop Talent

VIEWPOINT

5 HR Strategies for Customer Service Excellence

VIDEO

Servitization Comes to Staffordshire

VIDEO

Big Data – What’s It All About?

VIEWPOINT

Predictive Analytics – The Future for Retail

In a recent article, Indian School of Business’ Professor Galit Shmuéli explains the value of and methodology behind ‘predictive analytics’.

RESEARCH

Corporate Reputation Management and Measurement

VIEWPOINT

The Art of Managing Reputational Risk

VIEWPOINT

Are You Competing in the Reputation Economy?

"Reputation... oft got without merit and lost without deserving”

RESEARCH

Great Customer Experiences

VIEWPOINT

The Sad Demise of the Chief Marketing Officer

VIEWPOINT

Brands: Managing Your Most Valuable Asset

RESEARCH

From Rumour to Fact - A Question of Certainty

Lessons on managing communications more effectively from Apple and McDonalds

VIEWPOINT

The End of Budgets and Plans

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