Addressing most issues in society, from daily challenges to complex problems, requires an understanding of how and why people behave the way they do in relation to themselves and others.
Behavioural science has revolutionised how we approach these problems by challenging traditional models of behaviour and providing a more realistic understanding of what drives our decisions.
Governments, businesses and charities across the world are now using insights and methods from behavioural science to transform the way they work.
You will learn about key principles and current thinking in behavioural science, and how to apply them to research, design and test ideas. The course emphasises practical application, so that what you learn is directly transferable back into your workplace.
Who’s it for?
This programme is for anyone who wants to learn and apply behavioural science to their work and improve outcomes for others, for example: