Industries are led by organisations that know how to harness innovation to win and sustain a competitive advantage. Those that lack a consistent approach to innovation often fall behind. Whether responding to pandemics such as COVID-19, technological change or customers' growing concerns for the environment, systematic innovation management proves invaluable.
The Competitive Strategy and Innovation online certificate empowers strategic leaders to make informed decisions about fostering and resourcing the right innovations for the most positive business impact, and is relevant for all professionals impacted by disruption.
Over eight weeks, the course teaches you to identify and leverage existing resources in your organisation to set your business apart. By adopting a resource-based view, you’ll approach innovation through a practical lens as you identify your business’s unique capabilities and analyse how your current assets can be used to your competitive advantage.
Through a combination of problem-based learning scenarios and authentic case studies, the course will teach you underlying principles of competitive strategy, but also how to translate them into action. You’ll discover frameworks that can be used to evaluate your existing resources, stimulate and manage innovation, and build a long-term competitive strategy. The course also illustrates several practical examples of innovation in response to the COVID-19 disruption. Using tools such as design thinking, blue ocean strategy, and customer journey mapping, you'll be better equipped to drive your business forward in the face of uncertainty.
This course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 70 hours of learning.