Market Driving Strategies

Market Driving Strategies 

Explore creative and innovative ways to build new market opportunities, exploit changing technologies and take novel concepts to market.Adapt to shifting market realities. Ignite your innovation culture to drive business in this volatile environment of globalisation, trade and fast-moving technologies.

Who is the programme for?
Professionals looking to develop innovative strategies to drive their organisation and industry forward. It is relevant for:

• Senior marketing practitioners
• Product, portfolio and general managers
• CEOs and MDs
• Sales and business development managers
• Pricing specialists
• Leaders of dynamic companies

Programme focus
• Identifying overlooked market segments
• Differentiating products or services by reinventing the marketing mix
• Demonstrating value in monetary terms and leveraging profitable pricing models to increase market share
• Building a culture of innovation, where creative thinking can flourish
• Developing strategies for growth
• Capturing customer insights and redefining their expectations
• Successfully executing strategy
• Taking innovative concepts to market
• Entering and dominating new markets

Key benefits
• Understand how to drive growth by entering new and untapped markets
• Develop in-house capability to deliver long-term strategic planning
• Deliver shareholder value through industry innovation
• Leverage customer insights to deliver a leap in customer value
• Identify and articulate latent customer needs
• Foster a culture of innovation and creativity within your organisation