Are you responsible for setting the strategic direction of your organisation? Maybe you aspire to infuse an entrepreneurial spirit deep within your organisation to prepare it for future disruption? Whatever your agenda, explore how to not only defend against but also exploit the dramatic changes triggered by the digital revolution and the arrival of radical new technologies and business models.
Who the programme is for?
This programme is for senior executives tasked with developing their organisation’s response to disruption or leading its digital transformation. Particularly relevant for:
■ Business unit heads
■ Managing directors
■ Heads of functions
Develop strategies that will help you take advantage of tremendous demographic, social and institutional changes brought by an era of digital disruption. Learn how your company can compete against disruptive business models and capture the full potential of radical new technologies such as AI, big data, virtual reality, IoT and machine learning.
■ Understand the strategic and leadership implications of various disruptions such as digital business models, big data, mobile, 3D printing, virtual reality, nanotechnology and digital manufacturing
■ Explore how to respond to the blurring of industry boundaries and the redefinition of competition caused by new business models
■ Exploit the new competitive reality – from building platforms and managing ecosystems to making the most of open innovation
■ Take advantage of big data and avoid the mistakes that most companies make when dealing with it
■ Engage consumers through digital, social and mobile marketing
■ Defend the core while you attack new markets created by disruption
■ Explore how to disrupt the disruptors and prepare your organisation to defend against them
■ Lead and manage the digital transformation process and create the basis for future success.