Strategic Marketing: Building Impactful and Integrated Marketing Plans

PROGRAM

Strategic Marketing: Building Impactful and Integrated Marketing Plans




Course Dates:
07/03/2019 To 08/03/2019


Cost:
EUR € 1975

Language of Instruction:
English





In this comprehensive and highly practical two-day program, you will gain a broad overview of strategic marketing and acquire the tools to devise solid marketing plans from B2C, B2B and non-profit perspectives.

Benefits

  • Gain a broad overview of strategic marketing
  • Acquire the tools to devise solid marketing plans from B2C, B2B and non-profit perspectives
  • Learn to design strategies that connect with your customers
  • Discover how to leverage key metrics to optimize your marketing operations


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IESE’s Marc Sachon shows how people and machines can work in sync to successfully implement Industry 4.0

CORPORATE PRACTICE

Creating a Global Champion

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Achieving Successful Strategy Implementation

CORPORATE PRACTICE

Creating a Global Champion 2



 
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