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Creating a Global Champion 2
The TRATON GROUP (formerly Volkswagen Truck & Bus) is benefiting from a successful collaboration between business schools Barcelona-based IESE and HEC Paris
“Coming together is a beginning, staying together is progress, and working together is success.” This observation, made a century ago by Henry Ford, has been borne out more recently by another giant of vehicle manufacture, the TRATON GROUP. The German multinational group is benefiting from a newfound ‘togetherness’ inspired by an innovative leadership development initiative.
The TRATON GROUP’s first ‘Executive Elite Program’ was put together in collaboration with both a French and a Spanish business school, took place in four countries (on three continents), and involved participants from all over the world.
Global Scope, Personal Impact: At IESE, we seek to impact on business and society by offering high-quality learning to participants from around the world.
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