Advanced Digital Media Strategies: Profiting From the Digital Value Chain - Program Overview

PROGRAM

Advanced Digital Media Strategies: Profiting From the Digital Value Chain




Course Dates:
29/11/2016 To 01/12/2016


Cost:
USD $ 4300

Language of Instruction:
English





Overview

Build new business, maximize profit and attract new customers no matter what new disruptive technologies come along.

Key Benifits

Harness the power of social media and new digital technologies to embrace disruption, to build your business and defend against competitive threats.

Develop a digital strategy that will help you to identify profitable opportunities in the digital value chain ahead of your competition.

Learn why all companies – media and non-media – need to be publishers, and discover innovative ways to adapt to changing consumer habits to maintain control of your brand.

Participants

The program is aimed at senior and mid-level executives at both media and non-media companies who want to strengthen their abilities to plan and execute strategy in an increasingly digitally driven environment. It is ideal for senior managers, directors and VPs who are preparing to take on positions of greater responsibility within their organizations and who need to broaden their understanding of the digital landscape.


ARTICLES YOU MIGHT LIKE

VIEWPOINT

Strategies for Creative Negotiation

CORPORATE PRACTICE

Creating a Global Champion

The TRATON GROUP (formerly Volkswagen Truck & Bus) is benefiting from a successful collaboration with Barcelona-based IESE and HEC Paris

VIEWPOINT

Achieving Successful Strategy Implementation

CORPORATE PRACTICE

Creating a Global Champion 2



 
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