Creative Strategy: Using Strategic Intuition to Solve Complex Challenges


Creative Strategy: Using Strategic Intuition to Solve Complex Challenges

Course Dates:
06/08/2018 To 12/10/2018

USD $ 2489

Language of Instruction:

Businesses are very invested in innovation and creativity, but these pursuits fail when they are isolated from traditional business analysis, strategy, and problem-solving. The pace of disruption today requires businesses to integrate creativity and strategy so that innovations are aligned with company core capabilities and strategies, so that the outcomes of innovation work move beyond the doors of the creativity playroom, and so that teams involved stop thinking of innovation as an extracurricular but not essential part of their work processes.

Led by Professor Bill Duggan and experienced Strategy & Director Amy Murphy, Creative Strategy (Online): Strategic Intuition to Solve Complex Challenges brings you exclusive tools to enhance and systematize the idea generation process and develop powerful ideas that you can turn into growth strategies for your organization.

Over ten weeks, participants will learn the science and method of strategic intuition through more than 20 videos, facilitated online discussion boards, readings, projects, and more. Participants will interact with faculty, course facilitators, and peers from around the world. All program content and materials will be available for two weeks following the program. The suggested time commitment for this program is approximately four hours per week.


Columbia Business School Executive Education

Tel : +1 (212) 854-3395



Intersection of Data & Human Experience


Complex Drivers of Employee Motivation

Columbia’s Stephan Meier on why motivating employees is more complicated than you think


Uncovering the Drivers of Gender Inequality


Embracing Change to Drive Innovation


The Three Shifts of Leadership Mastery

Google Analytics Alternative