Behavioral Science in Business: Understanding People to Drive Results

PROGRAM


Behavioral Science in Business: Understanding People to Drive Results




Course Dates:
15/10/2019 To 17/10/2019


Cost:
USD $ 6450

Language of Instruction:
English





The last few years have seen an explosion in both the study and effective application of behavioral science — the science that combines applicable insights from the fields of psychology, behavioral economics, and neuroscience.

Whether you need to improve employee engagement, launch a new brand, encourage changes in behavior, or generate improved commercial returns — the ability to effectively, efficiently, and ethically influence people's behavior allows you to better achieve your business objectives and positively impact the bottom line.

But as organizations come to realize the impact behavioral science can make, two challenges emerge: Which of the myriad of behavioral science tools and insights will be the most useful? And how can they be used in meaningful and applicable ways to deliver measured returns on investment?

This three-day program equips executives with a deep understanding of behavioral science for business and the tools to implement and measure its impact of behavioral science, using a proprietary Full Cycle Approach to Applying Behavioral Science™.


Columbia Business School Executive Education



Tel : +1 (212) 854-3395



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