Pricing Strategies: Measuring, Capturing, and Retaining Value

PROGRAM


Pricing Strategies: Measuring, Capturing, and Retaining Value




Course Dates:
23/07/2018 To 26/07/2018


Cost:
USD $ 8900

Language of Instruction:
English





Studies show that pricing is the most critical profit driver in business, but it is also one of the least understood. Many executives with pricing responsibilities rely on instinct or a simple cost-plus model to set prices, ignoring the complexities inherent in price strategies — and they fail to capture maximum value.

Pricing Strategies: Measuring, Capturing, and Retaining Value is the price strategy program that will change the way you think about pricing. It demonstrates step-by-step processes for developing various strategies and how these approaches can be applied to specific business challenges. It gives participants the confidence to choose the right pricing strategy (and not the one “right price”) and make a strong case for their decision within the organization.

 


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