As technological advances reshape business in nearly every industry, many companies are still basing important decisions on questionnaires, focus groups, card swipes, and GPS tracking. But there are new, more accurate sources of information. Recent breakthroughs in neuroscience are helping us understand more about what people are thinking, paying attention to, and being motivated by. The real and potential business applications are astounding.
Grounded in the cutting-edge work of the Wharton Neuroscience Initiative and based on Wharton’s Introduction to Brain Science for Business MBA course, Leveraging Neuroscience for Business Impact presents a unique opportunity to learn directly from the scientists who are making new discoveries. This program explores the latest research on engagement, creativity, motivation, decision-making, consumer preferences, and interpersonal interactions.
Leveraging Neuroscience for Business Impact will show you how the brain works and how to promote desired outcomes, and — most importantly — how to apply neuroscience principles and technology in your organization to shape and improve marketing, design, management, leadership, team-building, finance, and innovation.