Oxford Strategic Marketing Programme

PROGRAM


Oxford Strategic Marketing Programme




Course Dates:
14/05/2018 To 18/05/2018


Cost:
GBP £ 6500

Language of Instruction:
English





Our programme has been designed to enable marketing leaders to go beyond learning the latest innovations, and actually come away with an effective strategy for growth in this new context. 

Underpinned by the latest Oxford research and Oxford Future of Marketing Initiative, working with partners including Allianz Insurance plc, Facebook, General Assembly, Kantar Group, L’Oréal, Nucleus Marketing Solutions, Teradata; we focus on contemporary and future-oriented strategic marketing issues, emphasising building and managing five value-driving market-based assets:

  • Customers
  • Brands
  • Content and channels
  • Data/insights
  • Talent/skills/leadership

 


Saïd Business School, University of Oxford



Tel : +44 (0)1865 422683



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