Marketing has dramatically changed, and continues to do so, largely due to the infusion of technology into the marketing function and consumer behaviour. Our programme has been designed to enable you to go beyond learning the latest innovations, and actually come away with an effective strategy for this new context.
We focus on contemporary and future-oriented strategic marketing issues, emphasising building and managing five value-driving market-based assets:
- Content and channels
We stress the importance of integrating digital and non-digital marketing approaches, and encourage participants to be highly innovative in how they think about using marketing to tackle their challenges and to find new growth opportunities.