Strategic Account Management - Program Overview

PROGRAM

Strategic Account Management




Course Dates:
02/11/2020 To 05/11/2020


Cost:
EUR € 2900

Language of Instruction:
English





Your key customers are smarter and more sophisticated than ever. They need – and want – a savvy sparring partner with the ability to work effectively across regions, business units and functions. During our three-day Strategic Account Management programme, you will learn how to manage your customer relationships in this new context, with confidence.  

During the programme, designed by RSM Executive Education and the Account Management Center (AMC), you will investigate the role of strategic account management, and learn practical skills to instil your company with a culture of strategic account management. This includes differentiating between strategic customers and other important customers, understanding how customers select their suppliers, how to create value with customers, and how to effectively drive the strategic account management plan forward in a practical way.


RSM - Rotterdam School of Management



Tel : +31 (0) 10 40 88 737



ARTICLES YOU MIGHT LIKE

NEWS

MOOC for a Sustainable Future

VIEWPOINT

FinTech in Large Organizations

RSM’s Daniel Liebau on how to make innovation and change happen

VIEWPOINT

The Sisterhood Posse

RESOURCE

Executive Education at Rotterdam School of Management, Erasmus University

RESEARCH

Narcissism in Leadership



 
Close
Google Analytics Alternative