Understanding how organisations interact with financial markets is an essential success factor for corporate communication professionals. This three-day programme covers the fundamentals of finance and accounting. You will learn what information stakeholders need, and how to calculate the different concepts. Accordingly, you will be able to truly understand the relevant financial concepts and speak the same language as financial stakeholders.
As part of this programme, we aspire to achieve the following:
- Identify the relevant important stakeholders of financial information;
- Understand what stakeholders want for information;
- Use accounting and finance metrics to determine if a company has what stakeholders want.
As such, we will use the stakeholder model of strategic management to link stakeholders to their respective goals/targets and, in a second step, elaborate on the appropriate way to address them.