Employees have long been recognized as the No. 1 stakeholder for organizations. With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. How to attract, retain, motivate, and engage talent to lead these disruptions have become pressing issues for global business leaders. The workplace dynamics and culture of today have shifted as millennials and Gen Z enter the workplace. The line between internal and external is blurred by technological advancements. Internal stakeholders’ voices can be easily amplified and travel across borders in real time. Communication starts from within. How to leverage employee ambassadorship and brand advocacy, capitalize on the power of emerging technologies, and mitigate potential issues have become a new challenge for employee communication professionals.
As the evolving environment, new trends, issues, and audiences reshape the communication landscape in the workplace, communication models and practices need to evolve to keep up with the growing pace of change. New opportunities and challenges at the macro-and micro-levels require employee communication leaders to update their knowledge base and be equipped with data-backed strategies, insights, and toolkits to create impact, deliver business results, and drive organizational success.
This Master Class is designed to energize your employee communications and enhance your management communication skills by integrating theories, recent research insights, and practices, as well as current issues and cases into a comprehensive guide for best practices in employee communications.
The following topics will be addressed in this course: