In the workshops, you will learn new knowledge about business transformations as well as a practical and scientifically sound approach to design an actionable plan for solving a business challenge, for example in online marketing initiatives. The course, which is designed by RSM Executive Education and delivered by professional consultants from leading digital transformation consultancy firms, will support you in creating winning business performance through digital transformation initiatives.
After you have completed the programme, you will be able to:
- turn digital disruption from threat into opportunity by capturing value for your organisation by instigating a digital transformation initiative
- align and mobilise your people and other stakeholders to support your initiative
- focus on the real priorities and discover valuable superior insights
- design actionable plans with real business performance impact
- refine your plan and obtain sound arguments to persuade stakeholders to support its implementation.