RESEARCH
Supporting Unconventional Entrepreneurs
This course focuses on the transformation that technology has brought to the field of Corporate Communication. From breaking down silos between functional areas to democratizing the creation of content, the rapid speed and escalation of information has changed how corporations and executives communicate. Through cases studies of companies, a focus on best and next practices, as well as experiential exercises that will engage students in social media daily, we will explore what these changes mean for the reputation of companies and for executives working in the 21st century.
