PROGRAM

Crisis Communication

Course Dates:

19/11/2019 To 21/11/2019

Cost:

EUR € 2600

Language of Instruction:

English

Every organisation has to deal with issues, internally and externally. But when does an issue become a real crisis? And how can you use communication to prevent a potential crisis, or how do you manage the existing crisis? How should you approach your different stakeholders? And how do you manage your company’s reputation during these high pressure times in crisis?

This three-day programme covers all aspects of crisis communication, including: general communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention.

Format

A combination of lectures, real-life case discussions, video clips, and interactive exercises are used to teach this material in a highly engaging manner. The programme is led by prof. Paul Argenti, a world-renowned expert in corporate communication.

Key benefits

By participating in this course, you will:

learn how to identify crises, and become familiar with crisis characteristics
learn common mistakes that lead to crisis escalation
become familiar with specific tools to apply before, during, and after a crisis hits
become familiar with general frameworks that will help you conquer a crisis situation, and ideally, prevent crises from happening in the first place
learn how to anticipate potential risk areas ahead of time, and as a result, behave more proactively once a crisis does, in fact, strike
distinguish between different communication channels when sending a message to employees, consumers, and the media at large during high-pressure crisis times
think strategically about communication and become more confident in dealing with all aspects of crisis communication.