Organisations with strong reputations are better able to attract the best and most appropriate stakeholders such as customers, investors and employees, so it’s logical that organisations attach great importance to building, maintaining and protecting their corporate reputations.
This three-day course in Advanced Reputation Management, part of the MSc Corporate Communication, gives a comprehensive overview of the latest academic knowledge and best practices for managing reputations. It focuses specifically on topics such as:
With many of the ‘Why?’ arguments behind alignment with the UN’s SDGs hard-won, Rotterdam School of Management’s Eva Rood moves on to consider the more complex ‘How?’