How much should an organization charge for a new product? Can pricing performance be improved for existing products? Setting the right price for a product or service is not easy. Pricing decisions can have a significant and often immediate effect on an organization's bottom line, yet there is much confusion about how best to determine and execute a successful pricing strategy. This program is designed to demystify the science behind purchase behavior and provide participants with a logical and systematic approach to crafting an optimal price structure.
MIT’s Professor Fiona Murray and Senior Lecturer Elsbeth Johnson offer six approaches to help women leaders break through the glass ceiling once and for all