VIEWPOINT
Executive Presence
PROGRAM
Pricing 4Dx (live online)
How much should an organization charge for a new product? Can pricing performance be improved for existing products? Setting the right price for a product or service is not easy. Pricing decisions can have a significant and often immediate effect on an organization's bottom line, yet there is much confusion about how best to determine and execute a successful pricing strategy. This program is designed to demystify the science behind purchase behavior and provide participants with a logical and systematic approach to crafting an optimal price structure.
MIT Sloan Executive Education, MIT Sloan School of Management
Tel : +1-617-253-7166
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