VIEWPOINT
The Disciplined Entrepreneur
PROGRAM
Pricing 4Dx (live online)
How much should an organization charge for a new product? Can pricing performance be improved for existing products? Setting the right price for a product or service is not easy. Pricing decisions can have a significant and often immediate effect on an organization's bottom line, yet there is much confusion about how best to determine and execute a successful pricing strategy. This program is designed to demystify the science behind purchase behavior and provide participants with a logical and systematic approach to crafting an optimal price structure.
MIT Sloan Executive Education, MIT Sloan School of Management
Tel : +1-617-253-7166
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The ‘Third Way’ to Innovate
In a brutally competitive market sometimes a great product just isn’t enough. MIT Sloan’s David Robertson uses the corporate journey of LEGO® to provide a fascinating look beyond ‘incremental’ and ‘disruptive’ innovation, and offers a ‘third way’ to innovate, when a great product isn't enough
DEVELOPING LEADERS QUARTERLY MAGAZINE AND WEEKLY BRIEFING EMAILS
Developing Leaders Magazine:
The Essential Leadership Quarterly
The Executive Briefing and Upcoming Programs
