VIEWPOINT
Time to Apply Generative AI
PROGRAM
Marketing Innovation
You’ve created an innovative new product or service that could revolutionize your industry, but do you know how to successfully bring it to market? Are you prepared to assess market opportunities? Will customers readily understand the value of your innovation? This program is designed to provide executives who already have deep technical or functional experience with a thorough review of key marketing concepts as they relate to new innovations and new products. This course also covers new digital techniques and the evolution of marketing as a data-driven science.
MIT Sloan Executive Education, MIT Sloan School of Management
Tel : +1-617-253-7166
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Delivering Strategic Change
MIT Sloan’s Dr Elsbeth Johnson has developed a powerful new step-by-step framework for one of the toughest endeavors in management: leading strategic organizational change
DEVELOPING LEADERS QUARTERLY MAGAZINE AND WEEKLY BRIEFING EMAILS
Developing Leaders Magazine:
The Essential Leadership Quarterly
The Executive Briefing and Upcoming Programs
