Marketing Innovation

PROGRAM


Marketing Innovation




Course Dates:
08/02/2021 To 09/02/2021


Cost:
USD $ 4100

Language of Instruction:
English





You’ve created an innovative new product or service that could revolutionize your industry, but do you know how to successfully bring it to market? Are you prepared to assess market opportunities? Will customers readily understand the value of your innovation? This program is designed to provide executives who already have deep technical or functional experience with a thorough review of key marketing concepts as they relate to new innovations and new products. This course also covers new digital techniques and the evolution of marketing as a data-driven science.

 


MIT Sloan Executive Education, MIT Sloan School of Management



Tel : +1-617-253-7166



ARTICLES YOU MIGHT LIKE

VIEWPOINT

The Disciplined Entrepreneur

VIEWPOINT

The ‘Third Way’ to Innovate

In a brutally competitive market sometimes a great product just isn’t enough. MIT Sloan’s David Robertson uses the corporate journey of LEGO® to provide a fascinating look beyond ‘incremental’ and ‘disruptive’ innovation, and offers a ‘third way’ to innovate, when a great product isn't enough

WEBINAR

Multi-Generational Change Agents: New Leadership Lessons from Family Business

VIEWPOINT

The Curse of Knowledge: Why Experts Struggle to Explain Their Work

VIEWPOINT

Business Model Innovation Meets Organizational Design



 
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