Marketing Innovation

PROGRAM


Marketing Innovation




Course Dates:
08/02/2021 To 09/02/2021


Cost:
USD $ 4100

Language of Instruction:
English





You’ve created an innovative new product or service that could revolutionize your industry, but do you know how to successfully bring it to market? Are you prepared to assess market opportunities? Will customers readily understand the value of your innovation? This program is designed to provide executives who already have deep technical or functional experience with a thorough review of key marketing concepts as they relate to new innovations and new products. This course also covers new digital techniques and the evolution of marketing as a data-driven science.

 


MIT Sloan Executive Education, MIT Sloan School of Management



Tel : +1-617-253-7166



ARTICLES YOU MIGHT LIKE

BOOK REVIEW

How to Compete with the Digital Giants

VIEWPOINT

A Double Helix Structure to Drive the Digital Economy

MIT Sloan’s Paul McDonagh-Smith describes the ‘twisted ladder structure’ of our physical and digital worlds, that can help organizations shape the digital economy

WEBINAR

Algorithmic Business Thinking

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The Promise and Perils of Social Media

VIEWPOINT

Rapid Innovation in Executive Education



 
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