Highly successful companies, such as Tesla, Apple and Procter & Gamble innovate continuously, enabled by design practice, design culture, and design leadership. These firms connect with customer needs and emotions to create compelling products and services through collaborative team design and development processes. This program will introduce participants to effective design leadership and demonstrate how it positively affects every facet of a product or service by encouraging and guiding innovation, empathy, execution, and delivery.
In a brutally competitive market sometimes a great product just isn’t enough. MIT Sloan’s David Robertson uses the corporate journey of LEGO® to provide a fascinating look beyond ‘incremental’ and ‘disruptive’ innovation, and offers a ‘third way’ to innovate, when a great product isn't enough