Drawing from the vast culture of innovation and entrepreneurship at MIT, this unique course introduces participants to MIT’s entrepreneurial education programs, technology transfer system, and global entrepreneurial network. It covers the entire venture creation process, from generating ideas to building viable global businesses, with a special emphasis on the nurturing roles of corporations, universities, governments, and foundations.
In a brutally competitive market sometimes a great product just isn’t enough. MIT Sloan’s David Robertson uses the corporate journey of LEGO® to provide a fascinating look beyond ‘incremental’ and ‘disruptive’ innovation, and offers a ‘third way’ to innovate, when a great product isn't enough