This joint program with IMD helps business leaders successfully manage innovation from concept to commercialization. Drawing on a dynamic and integrative value chain framework created at MIT, participants learn how to build organizational relationships that facilitate knowledge transfer, both within the firm and across the value chain.
How do the most successful innovators generate more than their fair share of smart ideas? How do they unleash the creative talent of their people? How do they move ideas through their organizations and supply chains that are not only creative but fast to market? The answers to these key questions form the core of this program for business leaders and entrepreneurs who are determined to position their companies for future growth.
Offered jointly with IMD, this program will combine marketing, product development, technology assessment, value-chain design, project execution, and talent management in an end-to-end roadmap for achieving breakthrough performance. Using a dynamic and integrative value-chain framework created at MIT, participants will gain the capability to position their organizations for future growth.