Digital Marketing and Social Media Analytics

PROGRAM


Digital Marketing and Social Media Analytics




Course Dates:
24/10/2019 To 25/10/2019


Cost:
USD $ 3900

Language of Instruction:
English





Digitization is revolutionizing marketing strategy. From tablets and big data to new customer monitoring tools and the global emergence of social networking, recent technology has revolutionized the modes of communication through which businesses and brands engage with consumers. This course is designed to help executives understand the new rules of marketing in the digital age, covering a range of topics that include search marketing, social network marketing and analytics, predictive modeling, mobile advertising and commerce, CRM strategy, and digital advertising.


MIT Sloan Executive Education, MIT Sloan School of Management



Tel : +1-617-253-7166



ARTICLES YOU MIGHT LIKE

VIEWPOINT

The Disciplined Entrepreneur

VIEWPOINT

The ‘Third Way’ to Innovate

In a brutally competitive market sometimes a great product just isn’t enough. MIT Sloan’s David Robertson uses the corporate journey of LEGO® to provide a fascinating look beyond ‘incremental’ and ‘disruptive’ innovation, and offers a ‘third way’ to innovate, when a great product isn't enough

WEBINAR

Multi-Generational Change Agents: New Leadership Lessons from Family Business

VIEWPOINT

The Curse of Knowledge: Why Experts Struggle to Explain Their Work

VIEWPOINT

Business Model Innovation Meets Organizational Design



 
Close
Google Analytics Alternative