Digital Marketing and Social Media Analytics

PROGRAM


Digital Marketing and Social Media Analytics




Course Dates:
11/10/2018 To 12/10/2018


Cost:
USD $ 3900

Language of Instruction:
English





Digitization is revolutionizing marketing strategy. From tablets and big data to new customer monitoring tools and the global emergence of social networking, recent technology has revolutionized the modes of communication through which businesses and brands engage with consumers. This course is designed to help executives understand the new rules of marketing in the digital age, covering a range of topics that include search marketing, social network marketing and analytics, predictive modeling, mobile advertising and commerce, CRM strategy, and digital advertising.


MIT Sloan Executive Education, MIT Sloan School of Management



Tel : +1-617-253-7166



ARTICLES YOU MIGHT LIKE

WEBINAR

A Double Helix Structure for the Digital Economy

WEBINAR

Algorithmic Business Thinking

MIT Sloan Executive Education’s Paul McDonagh-Smith explains how algorithms and the technologies behind can drive your organization forward

VIEWPOINT

The Promise and Perils of Social Media

VIEWPOINT

Rapid Innovation in Executive Education

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Leadership for a Nimble Response



 
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