Digital Marketing and Social Media Analytics

PROGRAM


Digital Marketing and Social Media Analytics




Course Dates:
11/10/2018 To 12/10/2018


Cost:
USD $ 3900

Language of Instruction:
English





Digitization is revolutionizing marketing strategy. From tablets and big data to new customer monitoring tools and the global emergence of social networking, recent technology has revolutionized the modes of communication through which businesses and brands engage with consumers. This course is designed to help executives understand the new rules of marketing in the digital age, covering a range of topics that include search marketing, social network marketing and analytics, predictive modeling, mobile advertising and commerce, CRM strategy, and digital advertising.


MIT Sloan Executive Education, MIT Sloan School of Management



Tel : +1-617-253-7166



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