Strategic Marketing: Competing in the Digital Age - Hong Kong - Program Overview

PROGRAM

Strategic Planning and Implementation




Course Dates:
04/12/2017 To 08/12/2017


Cost:
USD $ 8500

Language of Instruction:
English





As a leader, it’s important to be able to explore and capitalize on emerging issues in the global economy, evaluate new strategy alternatives to drive growth, and strengthen the firm’s strategic objectives. Designed for senior-level managers, this program positions you for long-range planning, strategy formulation and implementation, and deep industry analysis.

Furthermore, the program covers the critical strategic issues that impact global business, and provides a blueprint for gaining and sustaining competitive advantage. During the weeklong session, you will explore a broad set of strategic management issues that include growth strategies, global competitive strategies, vertical relationships, and the strategic planning process. You’ll walk away with the ability to develop and implement new strategies that will enable your organization to compete and win.


Michigan Ross School of Business, University of Michigan



Tel : +1 734 763 1000



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