Strategic Marketing: Competing in the Digital Age - Hong Kong - Program Overview

PROGRAM

Strategic Growth from the Base of the Pyramid




Course Dates:
02/10/2017 To 06/09/2017


Cost:
USD $ 8200

Language of Instruction:
English





As economic growth slows in the developing world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-economic communities in the developing world. At the same time that businesses are seeking new opportunities for growth and innovation, the development world is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. Unfortunately, many business leaders don't yet understand what it takes to drive results in base of the pyramid markets.  


Michigan Ross School of Business, University of Michigan



Tel : +1 734 763 1000



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