Co-Creating a Fortune with the Base of the Pyramid


Co-Creating a Fortune with the Base of the Pyramid

Course Dates:
14/05/2018 To 18/05/2018

USD $ 8200

Language of Instruction:

As economic growth slows in the developing world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-economic communities in the developing world. At the same time that businesses are seeking new opportunities for growth and innovation, the development world is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. Unfortunately, many business leaders don't yet understand what it takes to drive results in base of the pyramid markets.  

In this exclusive, ground-breaking program, Professors Ted London and Stu Hart will share key strategies, frameworks and processes necessary for success, learned from their decades of experience helping companies building sustainable, scalable businesses in the Base of the Pyramid markets. Aspiring enterprise leaders and their stakeholders will come away ready to succeed in the unique, opportunity-rich BoP.


Michigan Ross School of Business, University of Michigan

Tel : +1 734 763 1000



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