How do you develop, market and sell products and services, particularly in the B2B environment? With increasing complexity, competition, price pressures, and higher client expectations, how do you make sure your offering stands out and gets the business? How do you set the right pricing in this competitive environment and position your offering? How do you phase products in and out? How do you increase market share and launch new products? This programme gives you a firm foundation in the key aspects of B2B Marketing and Product Management and helps you clarify and communicate a clear Customer Value Proposition.