The Customer-Focused Organization: Leading Transformation in the Digital Age

PROGRAM


The Customer-Focused Organization: Leading Transformation in the Digital Age




Course Dates:
28/10/2019 To 31/10/2019


Cost:
USD $ 8100

Language of Instruction:
English





Create a sustainable customer-focused strategy

Customers are more empowered than ever before, due to a global marketplace, social networks and the rise of mobile. As a result, the pace of business is changing how businesses are led, develop strategy and build their customer focus. Ultimately, it is those who rise to the challenge and create a robust customer-centric strategy that succeed.

In this program, Kellogg’s world-class faculty and practitioners will show you the approaches to leading with less formal authority, managing ecosystems, developing innovations, gaining a deeper understanding of customer strategy, achieving growth through greater focus, building meaningful brands and creating extraordinary total customer experiences.


ARTICLES YOU MIGHT LIKE

VIEWPOINT

Building Brands for the Future

VIEWPOINT

Leading in Times of Uncertainty

Where AI and the real intelligence of your team intersect

NEWS

Analytics, AI and Big Data Leadership

VIEWPOINT

Perfect Your Leadership Story

RESEARCH

Moral Benefit of ‘Bringing Self to Work’



 
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