The Customer-Focused Organization: Leading Transformation in the Digital Age

PROGRAM


The Customer-Focused Organization: Leading Transformation in the Digital Age




Course Dates:
13/05/2019 To 16/05/2019


Cost:
USD $ 8100

Language of Instruction:
English





Create a sustainable customer-focused strategy

Customers are more empowered than ever before, due to a global marketplace, social networks and the rise of mobile. As a result, the pace of business is changing how businesses are led, develop strategy and build their customer focus. Ultimately, it is those who rise to the challenge and create a robust customer-centric strategy that succeed.

In this program, Kellogg’s world-class faculty and practitioners will show you the approaches to leading with less formal authority, managing ecosystems, developing innovations, gaining a deeper understanding of customer strategy, achieving growth through greater focus, building meaningful brands and creating extraordinary total customer experiences.


Kellogg School of Management, Northwestern University



Tel : +1 847-467-6018



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