Delivering Business Growth: An Actionable Framework - Program Overview

PROGRAM

Strategic Data-Driven Marketing




Course Dates:
05/04/2017 To 07/04/2017


Cost:
USD $ 6300

Language of Instruction:
English





Taking a distinctively differentiated approach to strategic marketing, this program presents a holistic view of how to define, design and launch a tailored, data-driven marketing strategy taking into account every dimension from branding, campaign management, marketing metrics and analytics to technology management, change management and finance.

In a collaborative learning environment guided by our expert faculty of thought leaders and experienced practitioners, you’ll explore how to measure marketing ROI, justify marketing spending and maximize marketing impact in both B2C and B2B organizations. You’ll learn to optimize Internet marketing, adopt best practices for customer life cycle management and implement state-of-the-art segmentation techniques. You’ll leave prepared to optimize your marketing performance and demonstrate ROI with confidence.


ARTICLES YOU MIGHT LIKE

VIEWPOINT

Empowering the Family Enterprise

VIEWPOINT

Building Brands for the Future

Kellogg School of Management’s Tim Calkins on brands and brand management in our hyperconnected age

VIEWPOINT

Leading in Times of Uncertainty

NEWS

Analytics, AI and Big Data Leadership

VIEWPOINT

Perfect Your Leadership Story



 
Close
Google Analytics Alternative