Many organizations struggle with how to use data analytics to improve decision-making throughout the customer life cycle. In this program, you will gain an end-to-end perspective of how analytics applies across the customer journey, from awareness through retention. You will gain a foundation of data analytics with specific application to making important decisions about your marketing strategy.
With guidance from Kellogg’s expert faculty, which includes thought leaders and experienced marketing practitioners, you’ll be able to assess and understand how a variety of tools and methods can improve your decision-making process. You’ll come away fully equipped to measure your marketing tactics and drive growth for your organization.