Kellogg on Consumer Marketing Strategy

PROGRAM


Kellogg on Consumer Marketing Strategy




Course Dates:
21/10/2018 To 26/10/2018


Cost:
USD $ 9900

Language of Instruction:
English





Learn to segment, reach and convert customers

The relentless proliferation of media channels divides and diverts consumers’ attention and challenges marketers like never before. To break through and make an impact, you must define a sound marketing strategy while continually adapting your tactics to shifts in consumer goals, beliefs and behaviors.

In this highly interactive program, senior members of Kellogg’s renowned marketing faculty and consumer marketing experts guide you through a learning experience that blends theory with sound marketing practice. Through discussions, case studies and collaborative exercises, you’ll develop a well-defined approach for identifying attractive targets and effectively segmenting, reaching and converting them. You’ll go home equipped and inspired with winning strategies and the tactics to execute them.


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NEWS

The Management-Leadership Shift

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How B2B Marketing is Learning from B2C

B2B marketing practice will follow the lead set by B2C marketers in the years ahead

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Mind-and-Machine

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What’s Not to Like?

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Empowering the Family Enterprise



 
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