Consumer Marketing Strategy

PROGRAM


Consumer Marketing Strategy




Course Dates:
21/10/2018 To 26/10/2018


Cost:
USD $ 9900

Language of Instruction:
English





Learn to segment, reach and convert customers

The relentless proliferation of media channels divides and diverts consumers’ attention and challenges marketers like never before. To break through and make an impact, you must define a sound marketing strategy while continually adapting your tactics to shifts in consumer goals, beliefs and behaviors.

In this highly interactive program, senior members of Kellogg’s renowned marketing faculty and consumer marketing experts guide you through a learning experience that blends theory with sound marketing practice. Through discussions, case studies and collaborative exercises, you’ll develop a well-defined approach for identifying attractive targets and effectively segmenting, reaching and converting them. You’ll go home equipped and inspired with winning strategies and the tactics to execute them.


ARTICLES YOU MIGHT LIKE

VIEWPOINT

Empowering the Family Enterprise

VIEWPOINT

Building Brands for the Future

Kellogg School of Management’s Tim Calkins on brands and brand management in our hyperconnected age

VIEWPOINT

Leading in Times of Uncertainty

NEWS

Analytics, AI and Big Data Leadership

VIEWPOINT

Perfect Your Leadership Story



 
Close
Google Analytics Alternative