The relentless proliferation of media channels divides and diverts consumers’ attention and challenges marketers like never before. To break through and make an impact, you must define a sound marketing strategy while continually adapting your tactics to shifts in consumer goals, beliefs and behaviors.
In this highly interactive program, senior members of Kellogg’s renowned marketing faculty and consumer marketing experts guide you through a learning experience that blends theory with sound marketing practice. Through discussions, case studies and collaborative exercises, you’ll develop a well-defined approach for identifying attractive targets and effectively segmenting, reaching and converting them. You’ll go home equipped and inspired with winning strategies and the tactics to execute them.