Business Marketing Strategy

PROGRAM


Business Marketing Strategy




Course Dates:
20/10/2019 To 25/10/2019


Cost:
USD $ 10800

Language of Instruction:
English





A deep dive into B2B best practices

Guided by senior members of Kellogg’s marketing faculty — experts in the unique challenges of business-to-business marketing — you’ll gain exposure to their leading-edge thinking on successful business practices and explore in depth the fundamentals and best practices of B2B marketing strategy.

Highly interactive and focused on practical application, this program teaches you how to build customer value models that clearly articulate the value of your offerings to your target customers and market segments and focus on better meeting their requirements and preferences. In a collaborative environment with a group of peers from around the world, you’ll analyze your marketing strategies, share experiences and broaden your perspective.


ARTICLES YOU MIGHT LIKE

BOOK REVIEW

Living a Values-Based Life

NEWS

The Management-Leadership Shift

Professor Diana Cordova on the critical thinking behind Kellogg’s new Enterprise Leadership Program

VIEWPOINT

How B2B Marketing is Learning from B2C

VIEWPOINT

Mind-and-Machine

VIEWPOINT

What’s Not to Like?



 
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