Advanced Marketing Management

PROGRAM

Advanced Marketing Management




Course Dates:
02/12/2019 To 06/12/2019


Cost:
USD $ 10200

Language of Instruction:
English





Enhancing digital capabilities to drive your marketing strategy

The advent of digital technology has transformed the marketing industry. As a result, executives are being challenged by the C-suite to stay cutting-edge while simultaneously managing up-and-coming talent grounded in the digital world. This program equips seasoned leaders like you with the tools to gain a deeper understanding of how to implement new platforms and effectively plan an advanced marketing strategy that integrates new and tried tactics.

Led by Kellogg faculty and experienced practitioners that inform the top trends in marketing theory, you will explore how to develop value propositions that adapt to new technological trends, enhance your understanding of emerging opportunities to grow your capabilities and translate high-level aspirations into tangible initiatives you can lead successfully.


ARTICLES YOU MIGHT LIKE

BOOK REVIEW

Living a Values-Based Life

NEWS

The Management-Leadership Shift

Professor Diana Cordova on the critical thinking behind Kellogg’s new Enterprise Leadership Program

VIEWPOINT

How B2B Marketing is Learning from B2C

VIEWPOINT

Mind-and-Machine

VIEWPOINT

What’s Not to Like?



 
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