Digital Strategy

PROGRAM


Digital Strategy




Course Dates:
16/10/2017 To 18/10/2017


Cost:
CHF Fr 4950

Language of Instruction:
English





To take advantage of opportunities created by new digital technologies, you need to transform your company’s strategy.

This often entails building digital platforms or engaging in a collaborative ecosystem with digital giants, such as Alibaba, Amazon, Apple, Google, or Uber.

But such strategies are hard to get right, as platforms and ecosystems are hard to manage.

Digital Strategy (DS) provides you with a framework for developing digital strategies and highlights the related challenges through examples of successful and unsuccessful companies.

You leave the program with several strategic plans ready to test in your organization and in the marketplace.

 


IMD



Tel : +41 21 618 0111



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