To take advantage of opportunities created by new digital technologies, you need to transform your company’s strategy.
This often entails building digital platforms or engaging in a collaborative ecosystem with digital giants, such as Alibaba, Amazon, Apple, Google, or Uber.
But such strategies are hard to get right, as platforms and ecosystems are hard to manage.
Digital Strategy (DS) provides you with a framework for developing digital strategies and highlights the related challenges through examples of successful and unsuccessful companies.
You leave the program with several strategic plans ready to test in your organization and in the marketplace.