RESEARCH
Addressing Severe Uncertainty
PROGRAM
Latest Trends in Marketing
Leaders are confronted with unprecedented challenges in increasingly VUCA business environments. The key issues in marketing management include how to leverage the latest techniques to understand markets, select customers to deliver and capture value, managing brand-consumer and salesperson-customer touchpoints to effectively create value for the firm, and implement a sustainability-driven business transformation journey.
Our aim is to provide business leaders with the necessary insights, on these and other questions, to make
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