The big data revolution is real and it is here to stay. Current capabilities for absorbing, processing, and generating value from data are transforming the business models of a number of industries. Technology has opened new avenues for customer relationship management, enables stronger, smarter security, and is generating innovative methods for managing assets and operations at all levels of the company. These changes affect all corporate functions. Today's leading organizations are already using the in-depth analysis of big data to gain new strategic advantages, from greater efficiency, growth or profitability to increased customer satisfaction.