B2B Management is an essential programme for companies that sell products and services to other companies.
Economic globalisation has led to market saturation. This fact, along with the increasing importance of emerging markets on the international stage and the mounting challenges faced by developed economies, has made the sales function much more complex.
This programme will help consulting, professional services, software and equipment companies find answers to the following questions:
- How can I organise myself to sell more?
- Is sales an art or is there a method that can be followed?
- What kind of vendor should we select and cultivate?
- How can we create demand?
- How can we improve communication with our clients?
- How can we manage our sales team to achieve exceptional results?