WEBINAR
The World Beyond the Horizon
PROGRAM
Key Account Management Best Practice
Cranfield's proven process for managing key accounts profitably. We have taken the lead in Europe for key account management research.
Taught by a faculty with extensive experience in business, you will benefit from the creative practices of your industry peer cohort working in a range of sectors.
The pragmatic design of the programme curriculum walks you through the creation of a three year key account plan for your chosen customer. The goal is to create a plan ready for immediate implementation to share with confidence to colleagues prior to launch.
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