PROGRAM

Key Account Management Best Practice

Course Dates:

19/04/2023 To 21/04/2023

Cost:

GBP £ 4750

Language of Instruction:

English

Cranfield's proven process for managing key accounts profitably. We have taken the lead in Europe for key account management research.

Taught by a faculty with extensive experience in business, you will benefit from the creative practices of your industry peer cohort working in a range of sectors.

The pragmatic design of the programme curriculum walks you through the creation of a three year key account plan for your chosen customer. The goal is to create a plan ready for immediate implementation to share with confidence to colleagues prior to launch.