Managing Innovation Strategically

PROGRAM


Managing Innovation Strategically




Course Dates:
01/10/2020 To 02/10/2020


Cost:
GBP £ 2760

Language of Instruction:
English





Increasingly, in today's fast-paced, converging world, sustained innovation is a necessity not only to thrive but also to survive. However, for most firms, the strategies and processes associated with innovation remain vague and not professionally managed. As a result, most firms are unable to innovate and thus create new value. Amongst those who are able to create new value, few are able to capture it.

In this programme, we will learn why firms struggle to create and capture new value. We will share a number of concepts on how to implement innovation in an organisation and develop a set of practical tools and concepts that you can apply to your business.

The programme is taught by Dr Kamal Munir and Professor Stelios Kavadias, two leading experts in the field of innovation.


Cambridge Judge Business School, Executive Education



Tel : +44 (0) 1223 766816



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