This century, ‘born digital’ companies such as Facebook, Google and Alibaba have led the way as key innovators.
The challenge today is for all organisations to transform their strategy and organisation through digital technologies to remain innovative and competitive.
This requires a rethinking and a widening of the lens of innovation, which is made more possible with the help of digital technologies.
For a senior manager, this requires creative confidence. It also requires a change in the way the organisation itself operates, transforming itself from the inside-out to embrace and leverage the business ecosystem.
To do so implies a change in how teams traditionally work to emphasise creativity and cross-functional arrangements to build innovation.
At the heart of these changes is the need to develop a culture which will support digital working, one which requires agility as well as the tolerance of failure within organisations, and an understanding of new customer behaviours.
Newly available in this Live Online format, this highly popular programme takes advantage of this format to explore ways of working in more depth. With all the interactivity of the Cambridge-based programme, this equips managers to move towards being a successful digital organisation; ready to compete for the future.
Cambridge Judge Business School, Executive Education
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