Ting Li is a Professor of Digital Business and the Academic Director of the MSc Business Information Management at Rotterdam School of Management, Erasmus University (RSM). Before joining the academic world, Prof. Li worked for General Electric and IBM in e-business in supply chains, web services, and grid computing. She obtained her PhD in Management Science at Erasmus University Rotterdam, and her MSc in Computational Science at the University of Amsterdam. Ting’s research interest focuses on the strategic use of information and its economic impacts on consumer behaviour and firm strategy. Her teaching expertise covers information strategy, digital commerce, social and mobile analytics, and social networks. She teaches in several RSM degree programmes, and is involved in many of RSM’s executive education programmes.