The Culture Map: Breaking Through the Invisible Boundaries of Global Business [Chapter Download] - IEDP
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The Culture Map: Breaking Through the Invisible Boundaries of Global Business [Chapter Download]

The first chapter of Professor Erin Meyer's book on navigating the complexities of cultural difference - available to download


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To tackle the world’s problems, and build a sustainable global economy, countries need to work together. Although ‘globalization’ that defines the modern business world can show us the way, significant cultural differences often hamper the ability of executives from different nationalities to collaborate effectively.

In her new book INSEAD’s Professor Erin Meyer presents an astute approach to understanding the most common business communication challenges that arise from cultural differences and offers steps for dealing with them.

You can download the first chapter of The Culture Map by clicking on the Download Resource button

In this first chapter Erin Meyer uses several engaging cases to illustrate how easily misunderstanding can arise between people from different cultures. She considers the interplay of language and history, places countries on a communication scale, looks at what makes a good communicator, and introduces strategies for better communication between individuals from opposite ends of the communication scale.

About the Author

Professor Erin Meyer’s work focuses on how successful managers navigate the complexities of cultural differences in a global environment. Living and working in Africa, Europe, and the United States prompted her study of the communication patterns and business systems of different parts of the world. Erin’s work at INSEAD includes directing the Managing Global Virtual Teams and Management Skills for International Business programs.

Recently Erin won the 2015 Thinkers50 ‘On the Radar’ award, as the best of the new generation of business thinkers most likely to shape the future of business and business thinking. Prior to INSEAD Erin was a Director of Training and Development at HBOC and a Director of Business Operations at McKesson Corporation.

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas from around the world to change lives and to transform organisations.

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